Antique Lighting Company wanted to keep their name but not the "antique" look. The request was to give them a rich, elegant design that displayed their character and unique style. Given that ALC are artists themselves, we mixed typography, rich colors, and gave movement in their design. This look played out across their stationary and signage, capturing the spirit of their company.
"I was fortunate to find Jenn Putnam at the end of a long and frustrating hunt for a graphics company who would listen to who we are as a group instead of just spitting out more of the same that works for others. Working with Jenn was a joy and an education. She truly listened and wanted to give me something I would not just like but love. I found in her the common thread I was looking for, and in a very short time after collaborating and bouncing things back and forth, Jenn presented me with the perfect logo and scheme that I am very proud to have representing our ALC Family. Thank you Jenn for sticking it out with a rogue group of runaway advertisers. I appreciate your hard work and look forward to working on our next project."
- Renee Peru, President of Antique Lighting Co. Inc.
Readying your design files to send to a print vendor is one of the last and most important steps of the design process. How prepare your files and what you send to the vendor can mean the difference between a smooth printing process and a printing disaster. Since every print vendor is a little different, [...]
In the flurry to create, we can easily get carried away with our Photoshop files … extra layers, unlabeled objects, effects on top of effects, and copies, copies, copies. All of this can add up to create another person’s nightmare when they open it. Frequently, more than one set of hands touches a Photoshop file [...]