EnviroExpo Campaign:
The EnviroExpo is a program that introduces the public to environmentally friendly products and services at the Seattle Home Show. The goal was to draw traffic to the EnviroExpo during a hectic event. The creative strategy included overhead signage, strategically positioned kiosks, print ads, and an enticing booklet in which could be used for notetaking on products of interest. The booklet also contained contact information to the vendors for easy follow up after the show.

Waste-Free Holidays Campaign:
Waste-Free Holidays is an annual program sponsored by King County Department of Natural Resources to encourage residents to reduce waste by giving experiences as gifts, rather than packaged goods. From late November through the end of December, consumers who purchase gift certificates or tickets from selected King County arts, entertainment and sporting organizations receive discounts of up to 50%. The design aspect included many adverse target audiences as well as numerous forms of marketing. Materials included web sites, posters, advertisements, vetrines (for advertising on Beneroya Hall), window stickers, print ads, transit ads, interior ads, and stationary. The result of the campaign had a strong impression on ticket sales
alone — Ticketmaster locations reported a 150% increase during the promotional period for Waste-Free Holidays featured performances.