This call-to-action brochure and a follow-up direct mail piece was a fun piece to work with that made a substantial impact at a tradeshow event.

The target audience was high-level executives and CEO’s who work in the energy industry. These business members are often approached with many messages in print, so the object was to create a design that got their attention and resembled electricity.

The brochure and direct mail pieces were printed on metallic Lexan (plastic) material, which gave a vibrant, electric feel to the images and text. The impact at the show was incredible — the council members handed out every brochure and received positive feedback on the innovative, unique piece.