When Seattle Parks Foundation wanted a “new” design, the task was to develop a look unique to the industry. Most environmental foundations share similar color schemes — creme and green. Since most donors are inundated with this like theme, the challenge was to design something exciting and inviting to discover more about the Foundation. Using a rich maroon color, a steel grey ink, highlighted with a metallic silver, the flavor of the booklet presented a strong, unique appearance with full imagery to draw the reader in.