Recent News
The American Red Cross (Serving King & Kitsap Counties)
Project:
New Campaign Look, Brochure, Newsletter, Flyers, Invites, Website, Presentation Folder, Direct Mail, Annual Report & Advertising Design
Award:
Newsletter: "Best In The West" — Individual PR Item
Click on photo for larger image.
The mission of the American Red Cross is to provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies. When Jennergy was approached to rebrand their King and Kitsap County division, we set out to give them a new look and feel that captured their compassion and empathy for others. Because the corporate colors are black and red, it was difficult to give them a color palette which would provide that "warm and friendly" feeling. By bringing in shades of brown and creams, and using the red and black as a complimentary highlight, the result were materials with a welcome feeling. We also searched through hundreds of donated photos and chose images that brought the human element front and center and capture ARC's commitment to unity and humanity. The new design carried over into many print materials as well as for their new Website design.
"While the Red Cross is a well-known brand around the world, Jennergy has enhanced it at the local level. The company has brought a high level of professionalism and warmth to our materials that have helped us become more successful in our fundraising and community outreach efforts. Jennergy takes the time to understand the goals and needs of each project, so that they can produce the best possible solution. They involve us every step of the way and always remain flexible. Ultimately they produce beautiful, high quality work that connects with our target audience enabling us to meet our goals and fulfill our mission."
Snapshots Of Other Materials:
