Let’s Plan™

Let’s Plan™ is a umbrella brand dedicated to revolutionizing the mortgage loan industry boasting an entire suite of Fintech SaaS digital products and a range of services that make buying a home easier for everyone.
Let’s Plan™ is a umbrella brand dedicated to revolutionizing the mortgage loan industry boasting an entire suite of Fintech SaaS digital products and a range of services that make buying a home easier for everyone.
Let’s Plan™ is a umbrella brand dedicated to revolutionizing the mortgage loan industry boasting an entire suite of Fintech SaaS digital products and a range of services that make buying a home easier for everyone.
Building a Brand Family
Let’s Plan™ is dedicated to revolutionizing the mortgage loan industry by making buying a home easier for everyone. An umbrella company behind a variety of brands and products designed to make homebuyers and mortgage loan officers lives easier. Let’s Plan™ launched two very successful SaaS products that helped change the marketplace.
Deliverables
Art Direction
Brand Guidelines
Brand Strategy
Branding
Component Library
Component Reference Guides
Concept / Campaign Development
Concept Development
Content Strategy
Copywriting
Custom Icons, Illustrations & Infographics
Data Visualization
Digital Marketing
Google Slides Template
Illustrations
Infographics
Logo Design
Naming
PowerPoint Template
SaaS Product Design
Scalable Design System
Social Media Ads
Social Media Campaign
UI/UX
User Flow
User Interaction Design
User Journey
WCAG & ADA Compliance
Web Application
Web Development
Website Design
Wireframes

Let’s Plan headline about the holistic strategy for the parent brand.

We are are going to talk about:
Parent company and logo designed to be the umbrella for various digital products, marketing campaigns, and services.
Naming and Market Positioning
Flexibility to create future SaaS products, and digital and/or print marketing campaigns
Brand Strategy Document (includes such details as social media campaign branding/outreach, logo and brand guidelines)
Content Strategy for Multiple Audiences and Personas, writing content to support that

Infographic showing The Let's Plan™ parent company and it's brand entities including LP Loan Planner™, LP Loan Calculator™, and LP File Flow™
Let’s Plan™ was designed as the umbrella company brand that would support future business endeavors including services, brand entities, and an entire line of SaaS Fintech products.

Headline about the parent design system for multiple SaaS products.

We are are going to talk about:
Scalable multi-brand SaaS product design system
Single source of truth and Visual Language for all Let’s Plan products and marketing materials
Incorporating flexibility into the Brand System for future growth

The Let's Plan™ Design System showing components of the SaaS product line including LP Loan Planner™ and LP Loan Calculator™
To ensure a consistent experience across all marketing materials and digital products a flexible and scalable design system was created for the entire Let’s Plan™ suite of digital SaaS products including LP Loan Planner™, LP Loan Calculator™, and LP File Flow™

It has been a pleasure to work with Jenn and her team at Jennergy. They developed an awesome set of branded logos and names with unique options. I had lots to choose from after their extensive interview process to capture the essence of what I was looking for. I'm very impressed by the product, attention to detail and well thought out concepts. Jenn's resume and website present an impressive lineup of logos and work product that speaks for itself. Let the experts shine and that's what they did!

- Steve Dellario, Let's Plan™
Let's Plan™ Logo
Mockup showing the LP Loan Planner™ application on a laptop, tablet, and mobile device
Part of the Let’s Plan™ brand family of products is LP Loan Planner™, a cutting-edge SaaS product and finance tool designed to make the complicated home-buying process easier for loan officers and their customers.
Mobile phone mockup showing the LP Loan Calculator™ screens
LP Loan Calculator™ is a unique and stand-alone SaaS product that expands the Let's Plan family of digital products while building brand recognition and awareness with the consumer.

A headline about the digital campaigns promoting the various product launches.

We are are going to talk about:
Social media campaign
Email Marketing Campaign
Product Launch Campaigns and Cross-Product-Marketing

Graphic showing various social media campaign posts branded specifically for the Let's Plan™ family of digital products.
Let’s Plan™ featured social media marketing campaigns for the launch of it’s web application and progressive web app which included branded advertisements for each target audience.

You name it, we’ve done it. Custom software integrations for every industry.

 

Let’s Integrate

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