Once upon a time…there was a company that told no stories. They were never heard from again. True story.
Telling stories is the go-to solution for brands seeking to lead their customers through the complexities of modern marketing. Why do stories work? We are born listeners and tellers of stories — it’s a natural part of the our lives. Stories meet emotional needs. Storytelling lead customers to a better relationship and deeper engagement with your brand. Stories provide the clarity and context that information needs if it’s going to have influence. Companies that provide great storytelling have major advantages over companies that don’t: they simply have stronger relationships with their customers, and a more positive brand experience with all audiences.
Your content strategy lets your stories do their best work.
To tell stories that create an impact with your target audience, you need a content strategy. Storytelling without it is like building a house without a plan. The right content strategy ensures that your stories complement and strengthen each other. Properly framed and supported, your stories return more value for the investment you make in telling them. With the proper strategy, your content makes your SEO work smarter to draw the right people to your site. The result? Higher conversion rates and deeper client engagement.
Every industry loves good stories.
Jennergy content cube
For great content strategy, think inside the box: the Jennergy Content Cube.
Our Content Cube helps you identify, visualize, and align your audiences, topics, and brand values into a coherent whole. It becomes a rich resource for stories, and a simple test to be sure that you’re telling the right stories to the right people in the right ways. The Jennergy Content Cube shows you the holes you need to fill and the connections you need to make to differentiate yourself from your competitors, and remain true to your brand promise.
Good stories work across channels.
- Website Content
- Blog Content
- Social Media Campaigns
- Marketing Materials
- Campaign Outreach
A solution built on 20 years of experience.
Jennergy has learned over the past decade that our clients are facing an unprecedented avalanche of new channels, new touchpoints, and fast-evolving customer expectations. We’ve developed the Content Cube to arm our clients to take advantage of the new environment rather than let it blow them away. We can help you thrive on the opportunities that content marketing presents by becoming a great teller of your best stories, and reaping the rewards.
Benefits of story-driven content:
- Attract the right audiences (SEO)
- Deepen customer engagement
- Strengthen your brand promises
- Give your messages staying power
- Improve Conversion Rate (CRO)