UW Admissions

A visually engaging, informative guide to university life with global appeal.

The biggest challenge of this project was the broad appeal required of the admission viewbook. It needed to appeal to both domestic and international audiences. It needed to speak to people familiar with the area, while also enticing people with no knowledge of Seattle. The admissions viewbooks need to not only introduce prospective students to University life but also serve as a key recruitment tool for UW. The other main challenge of the viewbook was communicating a great deal of information in an inviting and digestible format. The hierarchy of information would be critical to the success of the viewbook promoting the university.

Our team worked to encapsulate the UW story through the student’s perspective, incorporating custom illustrations, photography, and clean typography to appeal to both domestic and international audiences. We paid close attention to details, including a custom-illustrated map showcasing the UW campus and Seattle attractions, incorporating fun elements and practical information. Our approach sought to organize the information to not only be clean and readable, but fun and engaging to prospective students. Through infographics, illustrations, and a focus on hierarchy we designed a visually appealing viewbook for the university.

The result was an elevated viewbook design that not only provided valuable information but also resonated with both domestic and global audiences. The incorporation of custom illustrations, detailed maps, and strategic typography brought the UW story to life. From highlighting tourist attractions to showcasing key stats and figures, the viewbooks became a comprehensive guide for UW. The combination of beautiful photography and thoughtful design elements ensured that important statistics and data about the University and campus life were effectively communicated, making the promotional booklets an impactful recruitment tool.