UW Admissions

The UW Admissions promotional booklets for recruiting students were designed to appeal to both domestic and international audiences and combined elevated design with powerful photography.
The UW Admissions promotional booklets for recruiting students were designed to appeal to both domestic and international audiences and combined elevated design with powerful photography.
The UW Admissions promotional booklets for recruiting students were designed to appeal to both domestic and international audiences and combined elevated design with powerful photography.
An Elevated Viewbook Experience
The University of Washington is a public research university founded in 1861 in Seattle, Washington. The admissions viewbooks serve not only as an introduction to life at the University for prospective students but also as a primary recruitment publication for the University. Through custom illustration, bold graphic treatments, powerful photography, and a innovative approach to the University’s family brand, this collection of elevated viewbooks shares the UW story through the student’s perspective, providing valuable information and highlighting the international student experience.
Deliverables
Art Direction
Branding
Brochure
Concept / Campaign Development
Concept Development
Content Strategy
Custom Icons, Illustrations & Infographics
Custom Photoshoot
Maps
Posters
Print Campaigns
Print Marketing Materials
Reports
Awards
Communicator Award
UW Admissions viewbook design cover & interior page design layouts
The UW Admissions viewbook design incorporated custom photoshoots with clean typography and a sophisticated color palette for an elevated and consistent look throughout the entire publication.
Custom illustrated map of the Seattle area
Custom illustrations helped incorporate fun and playful elements throughout the viewbook and were given their own spot to shine on a entirely custom illustrated map showcasing the UW campus and Seattle attractions.
Custom map design showing illustrated map of Seattle
No detail was too small and the map brought to life not only tourist attractions but local transit, shopping, coffee, parks, zoos, and even notable companies in certain locations.
Printout of international student book cover & interior page design
The International Student admissions viewbook was designed to highlight life at the UW campus with a focus on the diverse and multicultural student body.
Printout of transfer student book interior page
Important stats and data about the University and campus life were also brought front and center with various typographic treatments and color.
Printout of custom infographic design
A combination of beautiful photography, custom illustration, and typography treatments helped to highlight those infographics that mattered most.
Printout of transfer student cover & interior page design
Transfer student cover & interior page design

We have worked with the following UW entities:

UW District Leadership Design Lab
UW Finance and Facilities
UW Surplus
UW Medicine
UW College of the Environment
UW Medicine Advancement

UW Rowing
UW School of Admissions
UW School of Nursing
UW Foster School of Business
UW The Robinson Center
UW College of Education

UW Institute For Health Metrics and Evaluation
UW Institute of Translational Health Sciences
UW School of Social Work
UW Institute for Science and Math Education
UW Information School

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