Intrado

An enhanced platform to increase value to sponsors and improve user engagement. 

Intrado saw the need to provide more value and insights into the sponsor experience while also providing opportunities to enhance user engagement. Our primary focus was designing a dashboard insights tool for the event sponsor persona that would provide additional visibility into user behavior, usage, and feature adoption. Part of our challenge was to create an enhanced platform for sponsors, as well as provide additional opportunities for customers to interact throughout the virtual experience.

Providing opportunities to enhance the user experience and personalize the platform.

Our solution provided an informative, beautiful dashboard experience, where the sponsor could find answers and analyze engagement data quickly and easily. By carefully creating data visualization design and content architecture, the dashboard allowed the sponsors to follow audience behaviors and interpret how all were responding to the new personalized virtual experience platform.

The dashboard design included a wide range of features to promote additional sponsor and attendee interaction, including a live chat that would highlight sponsors, VIPs, and speakers. The live chat feed not only promoted users to interact with the new platform but with each other as well. Along with the live chat, other notable features we designed included an alert system for “people of interest” when they joined the live chat room, and also the ability to easily connect with anyone in the virtual experience with breakout chat rooms.

Increasing visibility into audience behavior.

The new dashboard design impacted overall sponsor engagement with the feature and increased their visibility into potential customer interactions and how they were strengthening relationships with one another—which is often the biggest challenge for online experiences and virtual events. The virtual experience enhanced the user experience on many different levels, including elevating user activity and providing new ways for users to build relationships with others.

Giving clients control to customize their own unique SaaS virtual audience experience.

The final phase of this project was to design a full-service (SaaS) platform enabling the sponsor to customize their own various engagement experiences for their users. The custom Page Builder platform included unique and highly customizable templates so the sponsor would have complete control over the customer’s virtual experience before and after their sponsored virtual sessions.