WA Department of Health: Get Tested WA

Custom illustrations were created for animated public service videos which were published as television ads and social media promoted posts. Storyboards for the video accompanied by art direction supported the custom graphics created.
Custom illustrations were created for animated public service videos which were published as television ads and social media promoted posts. Storyboards for the video accompanied by art direction supported the custom graphics created.
Custom illustrations were created for animated public service videos which were published as television ads and social media promoted posts. Storyboards for the video accompanied by art direction supported the custom graphics created.
COVID-19 Information
The Washington Department of Health works with others to protect and improve the health of all in Washington state. The Vaccinate WA campaign works to provide expert information about COVID-19 testing. This campaign targeted two audiences: the general public and parents of school children. The Jennergy team created single line drawings to be animated into a public service video to be shown on television and social media.
Deliverables
Digital Marketing
Illustrations
Print Campaigns
Social Media Ads
Video Art Direction
Video Storyboards
In Collaboration With
Colehour + Cohen
Get Tested web ad
The single-line drawings were designed to complement an animator's work in creating public service videos intended for broadcast as television ads, website banner advertisements, and promotional posts on social media.
Get Tested WA Facebook Ad
The custom graphics, created on a drawing tablet, had to be legible while also conveying a sense of inclusivity, with appropriate representation of diverse characteristics such as age, race, ability, and more.

In order to support multiple language versions, as well as accommodating an American Sign Language (ASL) interpretation in the corner, all visual elements needed to convey the message entirely without reliance on the voiceover or text in the video.

Our experience with Jennergy has been outstanding. I was thoroughly impressed with the creative energy and keen eye to detail. Their ability to turn around edits on the drop of a dime quickly made them one of our main go-to design resources.

- Jan Kleszynski, Colehour + Cohen
video storyboard
The storyboard served as a guide for the animation's art direction, encompassing not only the overall animation style, but also the transitions between scenes, specific element movements, voiceover text timing, and other visual details.

The drawing style required a balance of simplicity and looseness to facilitate ease of animation, while still retaining sufficient detail and clarity to ensure that the subject matter was readily recognizable.

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