TreeJack: Usability Testing for Better Experiences

TreeJack is a usability testing tool designed to evaluate and improve the information architecture and navigation of a website or application. It is developed by Optimal Workshop, a company that specializes in user experience (UX) research tools. TreeJack specifically focuses on testing the effectiveness of a website’s tree structure or navigation hierarchy. TreeJack starts with Task-based Testing. Users are given specific tasks or scenarios that require them to navigate through the website’s information architecture. This is followed by Tree Testing, where participants interact with a text-based representation of the website’s structure, often presented as an outline or tree diagram of pages and subpages. TreeJack collects data on the paths users take to complete tasks, helping designers and researchers understand how well the website’s navigation structure supports user goals. It identifies areas where users may struggle or get confused, allowing for improvements to be made.  TreeJack is a tool used in the field of UX research to assess and optimize the navigation and organization of information within a digital interface, ultimately enhancing the overall user experience.