The Cove

The Cove's brand strategy and marketing materials emphasize a fresh, modern ambiance, infusing vitality into the newly renovated space. The revitalized commercial mixed-use building’s transformation also brings about a new name and logo, breathing life and energy into downtown Bainbridge Island.
The Cove's brand strategy and marketing materials emphasize a fresh, modern ambiance, infusing vitality into the newly renovated space. The revitalized commercial mixed-use building’s transformation also brings about a new name and logo, breathing life and energy into downtown Bainbridge Island.
The Cove's brand strategy and marketing materials emphasize a fresh, modern ambiance, infusing vitality into the newly renovated space. The revitalized commercial mixed-use building’s transformation also brings about a new name and logo, breathing life and energy into downtown Bainbridge Island.
Transforming the Heart of Bainbridge Island
In the center of downtown Bainbridge Island lies The Cove, a commercial mixed-use space being revitalized with newly remodeled storefronts retail, dining, and work spaces. This sought-after location benefits from the high foot traffic of downtown Bainbridge and the thriving neighboring businesses. The formerly tired building has been given a new lease on life—and a vibrant brand to go with it. 
Deliverables
Advertisements
Brand Guidelines
Brand Strategy
Branding
Concept & Campaign Development
Content Strategy
Copywriting
Custom Signage
Digital Marketing
Environmental Graphics
Logo & Identity Development
Marketing Materials
Naming
Print Marketing Materials
Web Development
Website Design
The Cove Rendering
Keeping the Bainbridge Island community in focus, our naming strategy considers the neighboring businesses and what would strike a chord with residents and visitors.

Revitalizing The Cove to a vibrant, central commercial building on Bainbridge Island.

Envisioning a revitalized, dynamic downtown Bainbridge Island location, our client has a dream for a commercial mixed-use community space featuring restaurants, offices, and retail spaces. The project began with the client’s vision of a lively location where the community could gather and the architectural blueprints for a renovation needing to come together. Coates Design Architecture’s plan for modernizing the building incorporates warm wood beams, rich black metal railings, large picture windows, and a floor-to-ceiling plant wall—all considerations to incorporate into the reimaging of the space.

Thoughtful strategy sessions with the client and the architects help to create our brand strategy, begin the naming process, and align the vision for the renovated commercial mixed-use building. Throughout the branding journey, we meticulously consider elements pivotal to the name and brand, encompassing the newly established brand promise, target audience, location, neighboring businesses, community environment, and relevant surroundings. The close collaboration with stakeholders and architects ensures our work on The Cove progresses in tandem with decisions regarding the renovations.

The Cove Brand
Working with the Coates Design Architecture, our team ensures the look and feel of The Cove aligns with their vision for the space. The environment of the building, the architectural materials selected for the location, and the client’s desire for a lively personality are all carefully considered factors for designing the corporate identity and brand execution materials. The result? A vibrant, modern hub nestled in the center of town for all ages to enjoy restaurants, offices, and retail experiences.

The Cove’s integrated marketing campaign highlights offerings for target audiences across multiple touchpoints.

The Cove Website
The Cove’s responsive website's primary goal is to attract potential tenants who long to create a custom unique space for their business in a centralized location. Our creative strategy accounts for the need to appeal to visitors and tourists unfamiliar with the area, entice the community to visit the location, and attract future new businesses and tenants using dynamic content and visuals. Architectural renderings and stock photography showcase a fun, lively space while the renovations continue.

A strategic reimaging of a brand to provide a welcoming hub for new businesses.

Taking this mixed-use space located in the heart of Bainbridge Island from a dated, mostly vacant building and evolving it into an exciting location for new businesses presented a unique challenge. Everything about the space needed to be reimagined—the name, branding, strategy, and the building itself. While building renovations take place, the reimagining of the branding was tasked to Jennergy catering to residents and visitors alike.

Throughout the development’s phased approach, we collaborated with the architects—Coates Design, real estate agents, and our clients to align their vision and direct the brand to target their desired audience. Our well-rounded approach helps to reach a broad audience to effectively convey the value and benefits of the property.

The ongoing project began with strategy sessions, naming, logo, and branding package to start shifting the public’s perspective on the building toward the new vision for the space. The rollout of their marketing highlighted the key amenities and features of The Cove to sell the available spaces to the ideal tenants. Through a custom website, signage, social media presence, and ads, we worked actively with stakeholders to grow the brand and market to the target audience.

The unique selling proposition of The Cove is a central location in a lively community, with opportunities for customization—our integrated marketing approach makes sure to highlight this through copywriting, careful photo selection, and strategic branding. The branding and marketing strategies came together to result in exciting new businesses leasing the space, and a new community hub on Bainbridge Island.

The Cove Leasing Sign
Capturing the attention of the community and visitors with the brand is an important factor with the immediate goal of attracting new businesses with leasing opportunities. The look and feel of The Cove speaks to all of these audiences and gives the newly renovated building the tone of a vibrant, and inviting place to be.
The Cove Magazine Ad
For this commercial real estate project, getting leasing information out to the intended demographic is critical to its success. Through all the touchpoints, our strategic approach ensures our content marketing, advertising placement, design, and messaging work together to speak to the broad target audience and promote their unique selling proposition.
The Cove Tote Bag
The primary goal for The Cove’s print and digital marketing is to entice prospective building tenants, while secondarily resonating with the Bainbridge Island community. The fresh and vibrant personality of the brand communicates the newly renovated space will be a top downtown destination.

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