Once upon a time…there was a company that told no stories. They were never heard from again.
Telling stories is the go-to solution for brands seeking to lead their customers through the complexities of modern marketing. Why do stories work? We are born listeners and tellers of stories—it’s a natural part of the our lives. Stories meet emotional needs. Storytelling lead customers to a better relationship and deeper engagement with your brand. Stories provide the clarity and context that information needs if it’s going to have influence. Companies that provide great storytelling have major advantages over companies that don’t: they simply have stronger relationships with their customers, and a more positive brand experience with all audiences.
Your content strategy lets your stories do their best work.
To tell stories that create an impact with your target audience, you need a content strategy. Storytelling without it is like building a house without a plan. The right content strategy ensures that your stories complement and strengthen each other. Properly framed and supported, your stories return more value for the investment you make in telling them. With the proper strategy, your content makes your SEO work smarter to draw the right people to your site. The result? Higher conversion rates and deeper client engagement.
Benefits of story-driven content:
- Attract the right audiences (SEO)
- Deepen customer engagement
- Strengthen your brand promises
- Give your messages staying power
- Improve Conversion Rate (CRO)
SCALABLE CONTENT ORGANIZATION
For great content strategy, we can help you come up with a plan. Quickly.
Our unique approach to content strategy helps you identify, visualize, and align your audiences, topics, and brand values into a coherent whole. It becomes a rich resource for stories, and a simple test to be sure that you’re telling the right stories to the right people in the right ways. We will show you the holes you need to fill and the connections you need to make to differentiate yourself from your competitors, and remain true to your brand promise.
Good stories work across channels.
- Website Content
- Blog Content
- Social Media Campaigns
- Marketing Materials
- Campaign Outreach
A solution built on 20 years of experience.
Jennergy has learned over the past decade that our clients are facing an unprecedented avalanche of new channels, new touchpoints, and fast-evolving customer expectations. We’ve developed a strategic methodology to arm our clients to take advantage of the new environment rather than let it blow them away. We can help you thrive on the opportunities that content marketing presents by becoming a great teller of your best stories and reaping the rewards.
Every industry loves good stories.
ideate and iterate solutions.
apply design thinking methodology.
increase your product’s usability.
streamline your information architecture.
develop unique user personas.
identify your product’s red routes.
optimize conversion rates.
use AI to increase efficiency.
create your product design.
create omnichannel campaigns.
differentiate your product’s value.
define your corporate social responsibility.
deliver on your brand promise.
re-align your strategy.
engage your audience.
create a great user experience.
create a scalable design system.
design new brand materials.
update your digital strategy.
develop an innovative content strategy.
create a strong user journey.
measure your marketing efforts.
build an engaging website.
create a “wow” factor.
build something great.
do good work.
create dynamic content.
share your story.
give your competitors something to talk about.
tell your story.
market your new service.
get to work.
a new digital you.
increase your sales.
create your visual story.