Brand Strategy & Positioning
Concept / Campaign Development
Logo & Identity Development
Print Marketing Materials
Revitalizing The Cove to a vibrant, central commercial building on Bainbridge Island.
Envisioning a revitalized, dynamic downtown Bainbridge Island location, our client has a dream for a commercial mixed-use community space featuring restaurants, offices, and retail spaces. The project began with the client’s vision of a lively location where the community could gather and the architectural blueprints for a renovation needing to come together. Coates Design Architecture’s plan for modernizing the building incorporates warm wood beams, rich black metal railings, large picture windows, and a floor-to-ceiling plant wall—all considerations to incorporate into the reimaging of the space.
Thoughtful strategy sessions with the client and the architects help to create our brand strategy, begin the naming process, and align the vision for the renovated commercial mixed-use building. Throughout the branding journey, we meticulously consider elements pivotal to the name and brand, encompassing the newly established brand promise, target audience, location, neighboring businesses, community environment, and relevant surroundings. The close collaboration with stakeholders and architects ensures our work on The Cove progresses in tandem with decisions regarding the renovations.