A strategic approach drives a fresh, positive brand identity for a healthier Washington State.
The Washington Breathes Coalition approached Jennergy to develop a brand strategy and design a logo for their newly-formed organization. After a review of the discovery materials provided by the coalition, our team led a series of strategy sessions with key stakeholders. These meetings helped clarify and define the Washington Breathes Coalition’s mission, vision, goals, values, primary and secondary audiences, similar organizations comparisons, and other critical foundation elements. The solid brand strategy helped tremendously in aligning the stakeholder vision with the final logo brand identity; producing a custom, unique logo mark that would resonate with the community and coalition audience. The brand strategy and logo design are the result of thoughtful, collaborative consideration for Washington Breathes and it’s long-term success.