SBE, WBE Certified

Top 5 Reasons to Consider WordPress for Your Website

Posted
03.20.2019
Wordpress Tips Graphic

WordPress powers 26.4% of the web; from small business websites to Fortune 500 giants like Sony Music, and of course, Jennergy.com! This popular content management system has a lot of great solutions for keeping your website functional and current. What makes it so great? We are breaking down the top five reasons on why you might consider WordPress for your blog or website build.

1. Built responsive

No need to worry about how it’s going to look on a mobile phone, the WordPress themes already consider a responsive design. The theme automatically changes layout and format based on the size and resolution of the screen being viewed. Whether browsing your website on desktop, mobile, or tablet, it will not only look terrific but function accordingly.

2. Your content is easy to publish, revise, and update

WordPress sites are easy to update. If you can create a Word document, you can publish a new blog post to your WordPress website or update any of your pages. Simple as that. Once it is set up, you can update it anytime you want, which is important for engaging with your visitors and desirable to search engines. By using the “Visual” editor, you will never have to see any code and will have standard text editing options available. The WordPress site has a handy guide about using the visual editor.  

3. Google loves WordPress

The code behind WordPress is clean and simple, which makes it easy for search engines to read and index. Because WordPress is able to be updated more frequently with well-structured content, a WordPress website ranks quickly compared to a static website. The fast loading time of WordPress also boosts a website’s ranking. SEO tools like meta tag keywords, descriptions, and titles are available for pages, posts, and images. This means each of these can be optimized for specific keywords, which greatly improves how your website appears on a search. 

4. Edit from anywhere

WordPress is browser-based. You can login sitting on the beach in Maui or on your commute on your way to work. If you have internet, you can manage your website. WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), documents, video files, image galleries, etc.  — all without the need for additional HTML or FTP software.

5. Security is a top priority

WordPress core is designed with security in mind, so it helps protect your information and content straight out of the box. Regular updates mean continual protection from potential attacks. Keep your website updated, WordPress will pretty much take care of the rest.

Here at Jennergy, we love WordPress for our own website and for our clients. This content management system is behind almost a third of the top 1,000 websites, which is no surprise given the almost endless customization available and ease of use.

Together let's

ideate and iterate solutions.

apply design thinking methodology.

increase your product’s usability.

streamline your information architecture.

develop unique user personas.

identify your product’s red routes.

optimize conversion rates.

use AI to increase efficiency. 

create your product design.

create omnichannel campaigns.

differentiate your product’s value.

define your corporate social responsibility.

deliver on your brand promise. 

re-align your strategy.

engage your audience. 

create a great user experience.

create a scalable design system.

design new brand materials.

update your digital strategy.

develop an innovative content strategy.

create a strong user journey.

measure your marketing efforts.

build an engaging website.

create a “wow” factor.

build something great.

do good work.

create dynamic content.

share your story.

give your competitors something to talk about.

tell your story.

market your new service.

get to work.

a new digital you.

increase your sales.

create your visual story.

Share