Decorate Your Website for the Holiday $eason

The holiday season is a perfect time to test out a new product or feature on your website. As many shoppers are quickly on the hunt for the perfect gift, adding a splash page or holiday shopping section to your Shopify or Ecommerce site is a great way to test a new revenue stream, or provide seasonal items they otherwise would miss. With clever design and copywriting, you can provide a sense of urgency to your audience and additionally create an opportunity to get feedback on products from a varied sampling of shoppers and products.

When deciding what to sell, it’s important to limit your focus. Choose products that fall within a theme, are seasonally appropriate, or provide a good representation of your brand. This creates an ideal introduction to your brand for new customers and gives existing customers a way to discover something new.

Some quick tips to make your Ecommerce store earn more this shopping season:

• Paint it red: Besides a traditional holiday color, it creates a sense of urgency.
• Big headlines: Using large headlines help grab attention quickly.
• Incorporate mentions of discounts: Reiterating the offer(s) throughout the page will entice shoppers to click-through.
• Use urgency in design: Make sure customers know they only have a limited time to take advantage of the holiday offer.
• Mention free shipping: One of the most persuasive parts of any Ecommerce design — if you offer it, promote it.

The holiday season is a critical time for Shopify, Shopify Plus and Ecommerce sites to drive sales and try something new. Creating a dedicated holiday section of your site and implementing a marketing strategy will maximize this time of year, boost sales, and engage shoppers.

Looking to branch into a physical shop and connect with a different customer base? Consider a holiday pop-up shop for your point of sale. Contact us for more information, we would love to help increase your numbers!