Logo Trends of 2023
We’re continuing our series on trends we’re seeing in 2023 with logos. Always a passion with the team, logo trends always provide us fresh new ideas to incorporate into our branding projects. While our goal with any logo project is to create something with longevity that speaks to the brand, a corporate identity will at some point need a refresh to prevent a dated appearance. Aligning with current design trends is a great way to revive a brand and give it a fresh, new current look and feel.
As digital continues to dominate, it’s no surprise that bright colors are trending in logos. While a logo that works well in solid black and white will always be timeless. However, many brands no longer need to worry about if their logo will work in “one-color”—many are primarily used in a digital environment. Digital application allows for bright, bold, beautiful colors to stand out. We think we’ll be seeing a lot more color in the future as the world continues to move online.
Following suit with the trend of retro fonts in design, we’ve been seeing brands moving away from a ubiquitous sans-serif to vintage inspired wordmarks. This typography-driven trend is packed with personality and gives a brand a real timeless feel. Whether it’s an established company that needs a refresh, or a new startup business that wants to bring some personality to their corporate identity—these vintage vibes are a favorite.
Sometimes known as letter marks, monograms are logos that are a single decorative symbol made up of one to three letters. In the past, monograms have been rather institutional. Their recent resurgence shows that classics like these never really go out of style. The need for a strong mark that stands out from competition, and works well in a circular format (ie: social media profile picture), makes monograms a strong consideration for a logo design option.
Icons In Wordmarks
Many brands want their logos minimalistic and versatile. A wordmark with an abstract or meaningful icon can help make an impact with fewer elements. This is simply done by incorporating the wordmark into the typography itself. This has long been a popular logo treatment, usually implemented with the first letter of the company name. This years trend is to use an interior letter of the brand name for the icon, providing a fresh take on a popular treatment.
2023 Trends—What To Watch For
It’s clear the world is continuing to spend more time in a digital environment. This evolution makes a big impact on the way brands present themselves and connect with their audience. This will have a major impact on logo trends and the unique opportunities the digital realm provides. Gradients, overlapping elements, and illustrations have continued to trend in logos because of this. We suspect they’ll continue well into 2023, along with the trends outlined here. At Jennergy, we’re excited to incorporate these trends into some new branding projects—which are you excited for?