Our team is lucky to be fluid enough in our creative design to work with a range of companies in all kinds of industries. We have had the pleasure of working on new brand strategy, logo design and corporate collateral for one of our favorite clients — SmartCap, comprised of Tim Shoultz and Joe Ollis.
Having originally been named ‘The SmartCap Group, Inc.’ — a play on the term smart capital — the fast-paced, data-driven company began to experience rapid growth and needed to change their name to reflect a more forward-thinking business.
“Our old brand was us starting our company,” said Tim, “we put something together that was cost-effective and attractive. The previous name ‘The SmartCap Group, Inc.’ was a mistake — so long and cumbersome.” A new brand was necessary.
“We have been working with Jennergy for several years now to develop marketing material for our investments — which have been highly successful,” says Tim. “They are high energy and innovative, and they make you feel like the process is really about you, your company and your beliefs.”
SmartCap is a direct commercial real estate investment company in the great Seattle Metro/Pacific Northwest area. Having worked with SmartCap before, our creative team reviewed previous marketing materials, opened conversation for their team’s revised goals, and designed a corporate identity with matching collateral that best demonstrates the company’s values — strength, modernization, sophistication, efficiency, and high-quality work.
Our relationship with SmartCap has proven once again that whether your industry is real estate, wealth management, healthcare — you name it, we deliver. Jennergy thrives on the growth and the results for the companies we collaborate with. Congratulations SmartCap on your new brand launch!