CES 2023

CES is the largest global tech event—bringing the world’s biggest brands to showcase their latest innovations and emerging technologies under one roof.

Designing a digital event experience for the most influential tech event in the world.

CES is well known for being a leader in the consumer technology industry with their tradeshow setting the stage for new and innovative technologies and massive attendance. The digital venue for the show was designed not only to look the part and encompass the spirit of the event, but also to enhance the experience those that were attending the show both in-person and virtually. The product incorporated multiple technologies, systems, and integrations, all of which needed to feel like a cohesive experience at the end of the day. With campaign guidelines already in place for various marketing channels, part of the challenge was creating a look and feel for the digital venue that not only felt like this year’s campaign but also brought the “wow” factor for the virtual platform experience. The primary focus for the digital venue was ensuring an engaging and impactful experience not only for those virtual attendees on their desktops at home, but also for the thousands of in-person attendees using their mobile phones.

Exhibitors showcasing groundbreaking technology deserve exceptional experiences of their own.

Exhibitors for CES are always highlight of the show with thousands of companies from across the globe in atttendace. Global brands such as Amazon, Google, Microsoft, Sony, John Deere, and LG, come to the tradeshow to showcase the latest and greatenst in automotive tech, NFTs, gaming, smart home, food tech, digital health and many more. The digital venue for the tradeshow also put exhibitors center stage, including a customizable exhibitor booth that provided a platform for brands to showcase their technologies in a virtual setting. The booth also featured a powerful insights and analytics exhibitor dashboard for tracking engagement of both in-person and virtual attendees. The dashboard experience was designed with the exhibitor in mind, ensuring the ability to dig into specifics while keeping the metrics that matter the most front and center.

They say the divine is in the details—And we make sure the details always look divine.

Even though users experience a digital product holistically at the end of the day, under the hood what makes or breaks that experience are the foundational elements that all sing in perfect harmony with each other and CES is no different. We meticulously designed every detail of the digital venue from the smallest elements to the most complex layouts, ensuring that final product would be a consistent and beautiful experience.