CES 2023

The CES digital venue provides a platform for both in-person and virtual attendees to engage virtually with tradeshow activities as well as make new connections with each other.
The CES digital venue provides a platform for both in-person and virtual attendees to engage virtually with tradeshow activities as well as make new connections with each other.
The CES digital venue provides a platform for both in-person and virtual attendees to engage virtually with tradeshow activities as well as make new connections with each other.
Designing for an event like no other
CES (Consumer Electronics Show) is one of the largest and most influential consumer technology events in the world held every year at the Las Vegas Convention center. With over 3,000 exhibitors, 118,000 attendees, and 151 countries, territories & regions represented the tradeshow is where the world's biggest brands do business, meet new partners, and showcase new innovative technologies. For CES 2023 we designed the tradeshows digital venue—the event’s virtual stage designed to not only encompass but enhance the experience of attending of one of the largest tech events in the world.
Deliverables
Component Library
Component Reference Guides
Data Visualization
Prototypes
SaaS Product Design
UI/UX
Usability & ADA Compliance
User Experience Design
User Interaction Design
User Interface Design
WCAG Compliance
Web Application

CES is the largest global tech event—bringing the world’s biggest brands to showcase their latest innovations and emerging technologies under one roof.

CES (Consumer Technology Association) Logo
The John Deere® “Fully Autonomous Tractor” and Microsoft® “Drive the future of mobility” exhibits.
The John Deere® “Fully Autonomous Tractor” and Microsoft® “Drive the future of mobility” exhibits. (© 2023 Copyright Consumer Technology Association™)
The Panasonic® “GREEN IMPACT Experience exhibit”
The Panasonic® “GREEN IMPACT Experience exhibit”. (© 2023 Copyright Consumer Technology Association™)

Showstopping exhibitions in digital health, food tech, automotive tech, NFTs, gaming, smart home, and more.

Designing a digital event experience for the most influential tech event in the world.

CES is well known for being a leader in the consumer technology industry with their tradeshow setting the stage for new and innovative technologies and massive attendance. The digital venue for the show was designed not only to look the part and encompass the spirit of the event, but also to enhance the experience those that were attending the show both in-person and virtually. The product incorporated multiple technologies, systems, and integrations, all of which needed to feel like a cohesive experience at the end of the day. With campaign guidelines already in place for various marketing channels, part of the challenge was creating a look and feel for the digital venue that not only felt like this year’s campaign but also brought the “wow” factor for the virtual platform experience. The primary focus for the digital venue was ensuring an engaging and impactful experience not only for those virtual attendees on their desktops at home, but also for the thousands of in-person attendees using their mobile phones.

We designed a pre-event digital experience that would generate excitement and allow for exploration of various areas of the digital venue in anticipation of opening day.

Various Mobile Screens For The CES 2023 Mobile App
The entire digital venue was designed for both beauty and ease on all devices making for an exceptional experience regardless whether attendees were in-person or virtual using their phone, laptop , or desktop.

Exhibitors showcasing groundbreaking technology deserve exceptional experiences of their own.

Exhibitors for CES are always highlight of the show with thousands of companies from across the globe in atttendace. Global brands such as Amazon, Google, Microsoft, Sony, John Deere, and LG, come to the tradeshow to showcase the latest and greatenst in automotive tech, NFTs, gaming, smart home, food tech, digital health and many more. The digital venue for the tradeshow also put exhibitors center stage, including a customizable exhibitor booth that provided a platform for brands to showcase their technologies in a virtual setting. The booth also featured a powerful insights and analytics exhibitor dashboard for tracking engagement of both in-person and virtual attendees. The dashboard experience was designed with the exhibitor in mind, ensuring the ability to dig into specifics while keeping the metrics that matter the most front and center.

Audience insights for both in-person and virtual leads are invaluable for event exhibitors and we delivered an dashboard experience that fit the bill with relevant and beautiful user metrics.

Desktop showing the Exhibitor Dashboard and Laptop showing the Exhibitor Booth for CES 2023
The digital venue also included a completely virtual and customizable booth for exhibitors with a powerful audience metrics dashboard for monitoring both virtual and in-person leads.

They say the divine is in the details—And we make sure the details always look divine.

Even though users experience a digital product holistically at the end of the day, under the hood what makes or breaks that experience are the foundational elements that all sing in perfect harmony with each other and CES is no different. We meticulously designed every detail of the digital venue from the smallest elements to the most complex layouts, ensuring that final product would be a consistent and beautiful experience.

Various elements and styles of the Component Library created for CES 2023
Above is just a small sample of the component library that we designed for CES 2023 showcasing the various user interface elements and digital branding system that allowed for a beautiful and consistent user experience.